Eli Ofel — Founder & CEO

Eli Ofel is the founder and CEO of WE Car — a transportation platform designed to outperform legacy dispatch systems and typical ride-hail by combining premium service standards with modern software, AI routing logic, and real-world operational discipline.

• Builder mindset: product + operations + growth — designed to win on reliability, pricing clarity, and speed
• Customer-first: airport travelers, locals, and business teams who want consistency and professionalism
• Driver-first economics: memberships + rewards + better utilization to keep supply strong and stable
• Platform vision: a complete mobility layer with business billing, receipts, reporting, and loyalty loops

Why Eli Built WE Car

NYC riders want a clean, professional experience without surge chaos. Drivers want a platform that feels fair and lets them earn consistently. WE Car is built to solve both — by tightening dispatch quality, improving accountability, and keeping pricing understandable.

• Fix the “surge anxiety” problem with a transparent pricing philosophy
• Deliver faster, cleaner pickups with better dispatch workflow and routing logic
• Give companies the tools they actually need: receipts, reporting, and centralized billing
• Build loyalty through rewards for riders, drivers, and partner companies

Operator-led Built to perform in real traffic, real weather, and real airport conditions.

Leadership Principles

WE Car is guided by a few non-negotiables — the same standards that made traditional NYC car service feel premium: show up on time, communicate clearly, and keep the ride clean and professional.

• Reliability wins: fewer cancellations, better coordination, smoother pickups
• Clarity earns trust: clean receipts, predictable billing, clear expectations
• Respect the driver: stable economics create better service for riders
• Keep it premium: the details matter — vehicle, professionalism, and follow-through

Built for Scale

The platform is designed to expand from NYC’s highest-intent corridors into a broader transportation network — starting with airports and business travel, where reliability and reporting matter most.

• Airport-first: JFK • LGA • EWR • HPN • TEB workflows
• Business accounts: team access, ride history, reimbursements, and reporting
• Driver memberships: predictable structure that improves supply and availability
• Rewards loops: retention and repeat usage baked into the platform

Focus Expand city-by-city only after the service experience is locked.

What WE Car Stands For

WE Car is built for people who want “car service” — not randomness. That means professionalism, consistency, and a ride you’d be comfortable putting a client, parent, or family member into.

• Professional drivers with service standards
• Clean vehicles and calmer ride experience
• Transparent pricing mindset — no surge games
• Better coordination for airports, events, and business trips

Founder’s Note

WE Car is being built with long-term pride. The goal isn’t to be the loudest app — it’s to be the most trusted ride for the routes that actually matter: airports, borough travel, and business movement.

If you’re a rider: thank you for choosing the more professional option.
If you’re a driver: thank you for taking care of people — that’s the whole brand.

Trust-first The experience comes before the growth.